The crossing of the threshold of 3,000 dollars per ounce by gold has triggered contrasting reactions among investors, analysts and simple savers. But this threshold, like many others in finance and in everyday life, has more to do with psychology than with economic reality. A bit like gasoline at 2 euros per liter: the perception changes, not the substance. The true value of gold does not lie in the round numbers that we exceed, but in its ancestral function as a safe haven.
We live in an era in which we are bombarded with messages that push us to invest, not to leave money sitting around, to chase returns in an almost compulsive way. Whether it’s postal savings bonds, stock ETFs or cryptocurrencies, the mantra is always the same: if you don’t invest, you lose. But the truth is that in this continuous and forced cycle of money movement, the real risk is not having a safe haven to stop. Yet, few stop to think: is it really necessary to invest always and in any case? Or perhaps the real secret lies in avoiding this unbridled race and keeping something that cannot be manipulated?
Physical gold is one of the few alternatives to protect your financial energy. Unlike a stock or a bond, it does not depend on a company, a government or a central bank. It does not devalue with a click of the ECB or a decision of the Fed. It is there, concrete, heavy, eternal. A piece of the world that remains firm while everything else fluctuates. Those who own it do not have to worry about the failure of a bank or monetary policies that change from one day to the next. It is a certainty that few other assets can offer.
I am not a fan of the Great Reset theory, that book by Klaus Schwab on which the conspiracy world has built a career in recent years. Gold always remains what it is. But if a rapid revaluation of gold were to occur, what will happen is that those who own it will absorb, in a certain sense, the financial energy of all those who do not have it. For this reason, I invite anyone who does not have it to consider whether owning gold could help them avoid having their purchasing power sucked away by someone else. It is not a question of being alarmist, but of observing reality: when paper money loses value, those who own gold remain standing.
Perhaps we are in one of those once-in-a-half-century moments, a sort of financial jubilee in which gold is not only a refuge, but also an opportunity. Not because the world uses it more than in the past, but because it is the only real shelter from the hyperliquidity that has invaded the system. When money is created in excess and progressively loses its value, gold takes on an even more important function: not only does it preserve purchasing power, but it could actually increase it. And if we really are in one of those unrepeatable moments, then having at least a part of your assets in gold could be the wisest choice.
And to those who say that gold has failed because the currency is no longer tied to the underlying gold (often religious fanatics of cryptocurrencies), I remind you that it is the Gold Standard that has failed so far, not gold. This precious metal continues to be accumulated by central banks around the world, just as some tell us that it is no longer needed. If it were truly a useless asset, why are the same people who control the financial system buying it up? Do you really think they would buy a failed asset?
So the question is: How will it end? Will gold continue to rise or will the market cool down? No one can say for sure. But in the midst of this vortex of speculation, inflation, banking crises and financial bubbles, one thing is certain: holding a gold bar, a gold coin, even a simple marengo, gives you a feeling of security that no other investment can convey. It is an inner peace that is not dependent on market fluctuations or interest rates. It is the serenity of knowing that, no matter what happens, your value is held in something real.
I still wonder… maybe gold is just a piece of yellow metal, or maybe it is the only thing that allows us not to be overwhelmed by the great contemporary financial deception. While the world wonders what the next big investment trend will be, I look at my little bars and my little coins, knowing that I hold in my hands something that no central bank can ever create with the push of a button.
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